A nostalgic streaming campaign for Simply Stamps

A pair of holiday streaming commercials created for Simply Stamps to bring a more emotional, story-driven voice to the brand. Built around nostalgia and the feeling of revisiting old family memories, the spots used a vintage home-movie aesthetic to show how personalized products become part of seasonal traditions and meaningful moments. I led the creative direction, concept development, scripting, storyboarding, and overall visual approach. The campaign ultimately delivered a return on ad spend of more than 5x, proving that a warmer, more human brand story could also drive meaningful performance.

5x+ ROAS across the holiday streaming campaign