A 40-page product catalog created for the HC Brands B2B team to share with prospective clients and communicate the full breadth of the company’s product assortment. The project brought together multiple brands, categories, photography styles, and customer use cases within one cohesive visual system. I led the catalog from concept through completion, shaping the structure, visual hierarchy, imagery, and supporting copy. The result is a polished, easy-to-navigate sales tool that turns a broad product ecosystem into a clear and cohesive story.