This project began in response to recurring customer complaints about poor engraving quality and inconsistent results across the existing cutting board assortment. I researched and sourced a new collection of wood boards that offered better material quality at a lower cost, then conducted production testing to confirm that each surface engraved cleanly, consistently, and with stronger contrast.

From there, I developed the full engraving assortment, including monograms, signature corner layouts, recipe designs, and stock artwork created for weddings, anniversaries, housewarmings, and family gifting. I also art directed the photography, establishing a warm and cohesive visual system that could support the collection across ecommerce, advertising, and merchandising.